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mobile first
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about
Rafael Potenza Rafael Potenza

Hi, I'm Raf!

Your most experienced Brazilian junior art director. 15+ years in motion and design, ready for ideas-first work.

The RIP Book
The most uncomfortable coffee-table book.
concept art direction design
I Love Fossil Fuel
A love story between Australians and fossil fuels.
concept art direction design
Ikea - We Are Sorry
Produced radio spot campaign.
art direction copywriting
Elephant Killers Club
Personal project to help connect sponsorship-seeking professionals with companies.
concept art direction design
Adidas G.O.A.T.
Campaign to bring the fun back to sport.
concept art direction design
3Cash - Digital Campaign
Rolling out a witty, vibrant campaign to feature a user-friendly app.
concept art direction design
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hi@rafpotenza.com | +61 422187427