Background
IKEA mattresses
are not the biggest sellers
they are also not known for their quality compared to other brands.
Insight
Oversleeping is a
common mistake
that can lead to missing great opportunities.
Idea
IKEA says
sorry.
Presentation Day - 30" Radio Spot
#SpielbergWho
#SpielbergWho
This is it. You have prepared the best presentation that even Steve Jobs would envy. Van Gogh couldn’t select the colors you spent hours matching, and even Steven Spielberg would love the pictures you copied and pasted illegally from Google. You tested the mic, the sound, and even the lights at 9 am in the room.
But one thing is not right. You open your eyes, and the sun is shining. You are in your bedroom at 9:08, and you overslept again.
We are sorry. IKEA mattress, never be on time again. 20% off now.
Brunch Time - 30" Radio Spot
#MissedMyCroissant
#MissedMyCroissant
It’s Sunday, your favorite day. The weather is perfect for breakfast at your favorite place. Your friend Josh finishes a heart-shaped cup of coffee while Lillie orders another almond croissant. A perfect morning of laughs and memory-making.
But something is not right. You hear your neighbour getting ready to mow the lawn again. You are in your bedroom at 8:12, and you’ve overslept again.
We are sorry, again. IKEA mattress, never be on time again. 20% off now.
But something is not right. You hear your neighbour getting ready to mow the lawn again. You are in your bedroom at 8:12, and you’ve overslept again.
We are sorry, again. IKEA mattress, never be on time again. 20% off now.
Challenges
My first time writing a radio spot, created during the Western Sydney Ad School course. Telling a story with just sound and making every-single-second-count.
obrigado!
