Insight
Excessive aggression
overshadowed sports' fun.
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/ad3c03b2-eeb0-43ef-9e19-01e65d22c614_rw_600.gif?h=cd3357c0f630edc43090be6d3221f2ce)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/3dc15300-2571-4557-8856-63e4166dfbb3_rw_600.gif?h=e8fe2356f5d8c62a9a89d79348c2aa77)
Idea
Let's bring the fun back to sport!
We will sponsor the ones that have the most fun:
We will sponsor the ones that have the most fun:
THE FANS! 🥳 ✌️
Execution
Sponsored fans are in for a treat with an exclusive Adidas glass shoe + loads of perks.
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/2c3866f1-5388-46d3-a02f-7f532e41507f_rw_600.gif?h=2e9fcb70197f0fe6a04474919060fb8a)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/018cc62f-7105-41d8-9d18-13fe17fe205e_rw_1920.gif?h=f5dd2930449081056155acfcb837ddce)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/4dceb81b-86ca-49c5-aaf3-7d0b90f6de93_rw_1920.jpg?h=2a62504b003078e55e0cdf50db3b2379)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/0682e06f-9302-4b40-8a18-cfcb47794256_rw_1920.gif?h=437a82261385d51095fbb6d87dd65633)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/95521475-5575-4781-947f-5b1d81a87ed9_rw_1920.jpg?h=e38678555c0550a72ab4a8376f395855)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/fc40718e-ed33-4ab9-88af-0bef321702ba_rw_1920.gif?h=42301c6be7d4a4ceca5252ddb8fe21cb)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/418d70c3-a536-4e7a-b927-9ffb7c04c029_rw_1920.jpg?h=5fc39f8c25c1938b35398617a0e18cfb)
D&AD Shift Programme | Brief 1
AD | Raf Potenza, Daniel Muscat
Team | Rodney Todd, Rubee-Rose Stephenson
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
AD | Raf Potenza, Daniel Muscat
Team | Rodney Todd, Rubee-Rose Stephenson
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
Challenges
While tackling the Shift Programme briefs was wonderful, applying our newly acquired knowledge presented its own set of challenges. Our team was hands-on throughout the entire process, from conceptualization to the final presentation.
Ensuring that the execution remained in line with the Insight was h.a.r.d.
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/b1fd72b5-3607-4083-a8a3-04ae35478947_rw_600.gif?h=aa4663d30944c963dacabaa8c85a2f46)
CHEERS!
obrigado!