Insight
Excessive aggression
overshadowed sports' fun.
Idea
Let's bring the fun back to sport!
We will sponsor the ones that have the most fun:
We will sponsor the ones that have the most fun:
THE FANS! 🥳 ✌️
Execution
Sponsored fans are in for a treat with an exclusive Adidas glass shoe + loads of perks.
D&AD Shift Programme | Brief 1
AD | Raf Potenza, Daniel Muscat
Team | Rodney Todd, Rubee-Rose Stephenson
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
AD | Raf Potenza, Daniel Muscat
Team | Rodney Todd, Rubee-Rose Stephenson
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
Challenges
While tackling the Shift Programme briefs was wonderful, applying our newly acquired knowledge presented its own set of challenges. Our team was hands-on throughout the entire process, from conceptualization to the final presentation.
Ensuring that the execution remained in line with the Insight was h.a.r.d.
CHEERS!
obrigado!
