Insight
Australians don’t realise
how much fossil fuel
has infiltrated their culture.
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/33dfd823-fb52-42a7-bd1a-61165ef67277_rw_600.png?h=100ec6e29818cdb8e97f57e42883a33a)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/2c33543f-abb5-4f24-94e7-f29079e36a59_rw_600.gif?h=4379cf4f5c1f6f45e98fce722d82f6f9)
Idea
Let's show people how much they "love" fossil fuel, opening up a provocative dialogue about the Fossil Fuel Non-Proliferation Treaty.
Execution
Through provocative communication, we drive traffic to a website where Australians discover how much they actually
love fossil fuels. 🖤🖤🖤
After that, they are able to send a pre-designed template e-mail to their MP pressuring about the treaty.
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/474a412e-cde2-464a-8b1e-e1228d2e1b77_rw_600.gif?h=39519ae184bcc49a42c86e2abc3d0224)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/c785d403-2799-403b-ad1f-06ad0236ca25_rw_600.gif?h=551ddd20ea70458730b7b042c4228ba4)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/fb2985d4-6713-45aa-97cf-f2b58dfe74a8_rw_1200.png?h=353ba1758d8a57c776b0f4761ea520ab)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/57b315c6-b379-4592-a36f-f8574ebf3a4c_rw_1920.gif?h=36c951ea6ec1bde439a819c2dd87bb4d)
Store
There's a new brand in place.
Now it's possible to wear and show your love. A conversation starter.
#jointhemovement
Now it's possible to wear and show your love. A conversation starter.
#jointhemovement
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/617534ee-c5d4-4b86-93e1-5a2d56546969_rw_1920.jpg?h=897372abecd8f17f12a7aa341f9d6a72)
TEST OUR CALCULATOR™️👇
✖️
✖️
✖️
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/3a9d5f1f-9dbd-4b1e-acf6-716a2e25b028_rw_1920.png?h=e658518f44010c26f2b0731603fc7b45)
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/c392b686-8940-46c0-911c-3c3920dd08b7_rw_1920.png?h=c84bb9da9fd00fa24a28263aac26b004)
D&AD Shift Programme | Brief 2 (brief in a day)
AD | Raf Potenza
Team | Andrew Riis, Jess Stapleton
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
AD | Raf Potenza
Team | Andrew Riis, Jess Stapleton
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/b6b5f018-8ad2-4135-a976-c1314b801bf8_rw_600.png?h=17764efee331c08391f39fa02dd9945c)
Challenges
Although I have worked as a freelancer in various Facebook/Meta hackathons as a Motion Graphics Designer (and loved it!), this 'brief-in-a-day' marked my debut as an Art Director in an event with a kind of hackathon vibe.
While the tick-tock sound in our heads was something familiar that gives me fuel, the challenge was building an execution that could showcase in a clear way our concept to present to the client. We felt like winning the yellow pencil when, by day's end, our project was the client's top pick (Sweet!).
![](https://cdn.myportfolio.com/348e0316-4d45-4871-aa7d-5ef67d8b349e/a3a329e3-980d-4a13-9c19-f96e8585512b_rw_600.png?h=67ab1804bfe8dde54766c2f2837321e2)
CHEERS!
obrigado!