Insight
People don't notice their own contradictions — like driving a petrol car to the climate march.
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Idea
Reframe Australians' everyday habits as a love affair with fossil fuels.
Execution
To push the government to sign the Fossil Fuel Non-Proliferation Treaty, we built a Fossil Fuel Crush Calculator that quantifies exactly how dependent Australians are on fossil fuels.
Then gave them one direct action:
an email to their MP.
Store
Wear your love proudly. Start the conversation.
#jointhemovement
#jointhemovement
TEST OUR CALCULATOR™️👇
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D&AD Shift Programme | Brief 2 (brief in a day)
AD | Raf Potenza
Team | Andrew Riis, Jess Stapleton
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
AD | Raf Potenza
Team | Andrew Riis, Jess Stapleton
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
Challenges
The hardest part was finding a way to make people care about something they couldn't see or feel. The calculator was the answer, but getting there took a while. I chose Figma to bring it to life.
CHEERS!
obrigado!
