Insight
We never notice the damage we do
every day.
🖤🖤🖤
Idea
Australians are
fossil fuel lovers.
We're just here to remind them.
Execution
We built a Fossil Fuel Crush Calculator that shows Australians exactly how deep their love runs.
Then we gave them one way
Then we gave them one way
to act on it:
a direct email to their MP demanding action on the treaty.
Store
Wear your love proudly. Start the conversation.
#jointhemovement
#jointhemovement
TEST OUR CALCULATOR™️👇
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D&AD Shift Programme | Brief 2 (brief in a day)
AD | Raf Potenza
Team | Andrew Riis, Jess Stapleton
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
AD | Raf Potenza
Team | Andrew Riis, Jess Stapleton
ECD | Irnin Khan, Bridget Jung, Jonathan Kneebone
Challenges
The hardest part was finding a way to make people care about something they couldn't see or feel. The calculator was the answer, but getting there took a while. I chose Figma to bring it to life.
CHEERS!
obrigado!
